Onboarding Project - A23 Poker

ICP NAME

Mohit

Arjun

Ramesh

Rahul

Age

35

28

42

20

Location

Vizag

Coimbatore

Gwalior

Mumbai

Company

Cab Driver

Business Manager / Professional Poker Player

Business / self employed

College Student

Estimated App Spends / month

Rs. 5-10 k

Rs. 50 - 90 k

Rs. 3-5 L

Rs. 1 - 5K

Marital Status

Married / Kids

Un married

Married / Kids

Un married

Things they are interested in

Local News / Playing with friends

Travel / Sports / Gym / Read

Food / Shopping / Sharing & watching News

Online Gaming / Sports / Tech Blogs

Where do they spend time & money

Spending time with family / Local new apps / Social apps

Fashion Brands / Poker community & events / Social Media/ Dating / Casinos

Local media apps / News / Family Time / Shopping / Markets

Gaming / OTT / Education / hobbies / Shopping

Pain Points

Want to pass time between rides in a a more interactive thrill seeking way / at the same time earn some side income / UPI cash deposits

Main source of income and want to play with good players and platforms with high price pools and trust

Has extra money to spend / part of card playing culture / wants a safe and accessible platform

Just started learning poker through peers / craving thrill of winnings for a new game

Buying Power

Extra money earned / Med risk player / low appetite

High stakes / Med risk player / high appetite

Well Off / Gambler / High Risk player / high appetite

Not much to spend / plays free bets and occasional cash / low appetite

Channel

Facebook Ads

Community / Peers

TV Ads / social media

Friends / Social Media

Decision to Sign Up

Signed instantly / Instant Bonus reward on signup

Plays on multiple apps / Rewards system / Opponent players / Trusted ecosystem

Brand & trust factor / Easy of onboarding

Tried multiple apps / bonus reward / finding beginner players

Frequency of Use / hrs per week

7- 10 hrs

20 -30 hrs

10 - 15 hrs

2 -4 hrs

1

% Users doing 2nd Purchase / post 24hrs of zero wallet amount

Player's do their first purchase with excitement of bonus rewards.
Play a few bets where most loose money.

Uninstall the application

Player churn off once they loose their first purchase amount quickly

Players doing 2nd purchase within next 24 hrs would retain longer

2

% User doing First purchase / within 8 hrs of signup

Most of the users sign-up on the app and fail to add cash

Basis channel of acquisition the intent varies

First purchase within 1-8 hrs of signup would retain longer

3

App / Play store page landing to Install conversion in 10 minutes

User's are clicking the ad's and redirecting to app / play store.

Very few people further go an install the app.

Low app ratings & non-informative banners reason for low conversion.

4

Login to Take seat conversion / day

High drop off for take seat post tapping on play

User is unable to understand next step post tapping on play due to multiple touch points on the table

5

No. of user with net +ve wallet D0, D7, D30 retention

User's once onboarded on app- add cash to play some games.

Once they loose their initial added sum, they come back to play on lower tables with 2nd purchase.

They continue to play similar frequency further on.

% Players sticking to the platform is much higher for winners vs losers

6

No. of Tourney Freeroll registrations / day

Free Tournaments ar

Post signup user go through various touchpoints on the app and uninstalls the application

The more No. of users register for Free Tournaments the more likely they are to come back the next day forming the initial retention loop